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26 Elements of a Gamification Marketing Strategy
Okay, so I’m not completely convinced that Gamification is really the ultimate answer to your marketing strategy. But if it this is something you are inclined to lean towards then this is one of the...
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Video Boosts Brand Engagement, Site Visits
Users not only click on more ads with video or rich media, but also tend to visit brand sites long after seeing the associated ad. Many marketers have moved past a direct-response-centric model for on...
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This is why you must use Twitter
Mark makes some great points here. I actually prefer Twitter to Facebook in some ways. So if you haven’t jumped in with Twitter read the story we’ve curated and get going! If you’re like me, you...
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7 Essential Steps for a Successful Social Media Campaign
Good steps outlined in this post, well worth a dive in, here’s the steps for the time challenged: STEP 1: Designate Who Works What Networks STEP 2: Narrow Down Which Networks Your Target Market Uses...
View ArticleSocial Media: Engage With Your Audience As A Whole Person – [video]
Here’s a good video from Dan Blank on engaging with your target market in your personality. Great reminder that we do business with people not companies. See full story on youtube.com
View ArticleMust Watch Video… Beyond the “Like” Button: Digitally Addictive Storytelling...
See full story on youtube.com
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Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to...
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Twitter’s Credibility Problem — Does It Really Have One?
This post kind of beats around the bush but ultimately it comes back to getting people to your own platform. Something where people are building a relationship with your content, your ideas, and what...
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Marketing Stories and Content Creation
Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your...
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Becoming Indispensable to Your Social Media Audience
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and...
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